The plan is to update this page with some recent designs and options that weren't chosen, template designs and various self promotional projects. Currently soccer logos and crests are still the majority of requests, but I am excited about all the additional other sports logo requests also. From designing martial arts crests to gym floors, it's awesome to be able to do what I love for a living.



I've done multiple projects for the High Point Eagles including their gyms floor (a couple pics in previous post), a varsity soccer crest (shown in gallery), and various other athletics designs. It's been cool to see the logo work on various items, jerseys and products. I need to get more pics next time i'm in PA!



Crest designs done for Rox Travel Soccer program. Their program is located by the blue ridge mountains where the north fork and south fork of the Shenandoah River meet. ROX wanted an illustrated crest showing off their rural environment and using a royal blue color scheme with accent colors. 


Marauders Soccer Crest Layouts

Simple layout designs done for Marcus Marauders. I provided files of both a light and dark version for their home and away jerseys.


HALL OF FAME and Thoroughbred CUP crest options

Tournament crest options Smoky Mountain Soccer. The Hall of Fame Cup crest was done for a tournament taking place in Canton, Ohio. Canton is known for the Football Hall of Fame, so I illustrated the Hall of Fame bridge that is well known in the area. The Thoroughbred Cup crest was done for a Kentucky tournament and included Kentucky blue grass and a hint of horse racing in some options. These are the 3rd and fourth cup crests done for Smoky Mountain Soccer and it's been fun to work with them and watch them grow.



The first lion had some large curves in the stylized hair, I thought it had a powerful look at first, but it was just too wide. I adjusted the layout and we felt it makes a better stand alone icon for use on apparel or small spaces. The crown and bottom chin ornament give the team a prestigious twist and adds another bit of contrast. Fun to work on and a great club to work with. 


Vapor Athletics — Sports Apparel Logo Design

Recently did a simple logo design for Vapor Athletics. The startup has a great message with their quality products and everything has a clean, sharp look. Exciting to see them grow and pick up traction on their Instagram (they got an NFL linebacker to post a pic wearing it).  Anyway, you can see some of the clothes in pics below below that feature the logo design on them, but visit their Instagram (@vaporathletics) and buy a baseball tee at Looking forward to working with Steven more in developing the brand and it's fun to watch his passion come to life in the business.


MULBERRY PANTHERS SOCCER CREST LAYOUTS / Next eleven crest unused version

In the mulberry soccer badge, the client liked the idea of using a quadrant style layout with stripes. Incorporating a custom drawn panther and the nail marks was a bit of challenge to include without making the overall layout too complex, but it was a fun challenge. The final Next Eleven soccer logo used a more bold title and had a few tweaks to it. They specifically liked the GPL soccer crest I had done in the past and I like how the shape of the crest really commands a presence.

mulberry soccer logo design
mulberry soccer badge design


When you think of the Minutemen, I think of the famous statue of the guy holding a long rifle. Pretty familiar image, but in this case we weren't going to include the logo and that means the hat would need to be a little more recognizable. I did the illustration combined from a couple references and the blue and red color scheme really says "patriot."

minutemen united sports logo
minutemen fc sports logo

Southern Coast Cup Soccer Tournament Logo / Enid Soccer Crest Design

This is the second soccer tournament crest done for this client. Their other crest was for a tournament they put on in the mountains, for this crest they needed a beach theme that would carry on a few of the same elements. The Adidas sponsorship stays, stars and establish date, shape of the crest etc. are all the same, just the background elements and interaction of the ball has changed. The Enid FC crest uses maybe the best color scheme of all time, black and yellow. I drew a simple bird, stripes and stars to complete the simple look they were going for.

coastal tournament crest design
coastal soccer tournament logo design
enid soccer logo
enid fc sports logo

Various Soccer and Basketball ACademy Logo Designs

This basketball academy logo was a lot of fun to create. I get to design soccer badges and soccer logos pretty often, but basketball logo design is a big market and I love the game. I was able to see some NCAA tournament games this year and am always taking note on how teams use their logos, what the identities look like and their various secondary marks for apparel. The basketball marks done for GBA were pretty diverse in terms of complexity. Getting the Atlanta skyline in there was something I wanted to do, without causing too many problems for embroidery and other applications. Anyway, working with a former pro player for a client was a good time and I hope to do some additional branding for the gymnasium itself at some point. The Alpine Strikers logo, Windy City FC (love the name rampage) and Victory SC were also fun badges to design.

basketball academy logo design option
Basketball Academy Logo Design option
Basketball Academy Logo Design option
Alpine Strikers soccer badge design
Alpine Strikers soccer badge design option
Soccer crest design
victory soccer logo

Honolulu galaxy soccer crest layout options  

Various island themed layout designs for a Honolulu team. Hit the mark with some and not with others. Fun to work on and do the tiki drawing specifically.

custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design

High Point Academy Gym Floor

You can see the High Point high school athletics logo on the gallery page. The logo was then used on everything from scorers tables, cups, chairs, gym floor, signage etc. The Gymnasium floor was fun to work on. I customized some type for the end lines, drew some lines in there and got to play on a court I designed :0. Anyway of course it would have been cool to do the layout for a hardwood floor, but this rubber floor was more affordable and really looks pretty good. I plan to get some better pics sometime. Good experience getting files to the vendor and working with High Point to get everything done on time.

basketball center court logo design by jordan fretz

Various logos done for Universities, High Schools and club teams

Below are various designs for all different clients and I'm not going to call them all out, but I did custom vector drawing work fro Brandeis University crest and the Wellesley Rhino is still one of my favorite mascots and crests I've done. I think it's because I was able to use a more stylized ball and the text was simple enough to keep the layout really clean. For Boise City I drew a prominent city building and was able to sneak a subtle hill/mountain background component in there as well. I was happy with the way the green, blue and gray worked together and more importantly so was the client :). Corban University went in multiple directions before finalizing the layout and below were some of the original layouts.


El Dorado Hills Recreation soccer crests and Competition soccer crests

El Dorado Hills wanted to have 2 separate logos that would have the same style, but could be used for different programs. They have a recreational club and a competitive club and the identity needed to work for both. After a lot of options and finalizing how closely tied we wanted the brands, we landed on a round badge for the recreational side and a tall crest for the competitive side.


Aurora Borealis SC Crest design and branding for t-shirts and various materials


Aurora was the first city to have street lights (or some story like that) and they wanted to have street lights used in their branding. One of the funnest soccer branding projects I have gotten to work on. They are a semi-pro team with a lot of potential and I hope to work with them again in the future. They are part of the Premier League of America and I hope to do some more work with that organization at some point too.

custom semi professional soccer branding
custom semi professional soccer branding

Direct mail and promotional layouts created to promote

Thee layouts were sent to various pro, semi-pro and D1 programs in hopes of gaining new business. I got a call back from the New York Red Bulls and also was able to follow up with various prorams on possible future projects.


Eagleview Soccer logo/ Tulsa Roughnecks affiliate and Tulsa University unused crest option

The Eagleview client wanted a logo that would be simple, versatile and easily spotted as a professional group. They have top talent training there, top trainers flown in from Europe to provide instruction and affiliates with the Seattle Sounders players. It was fun to work on simple layouts and create an identity that could be used for their multi-level programs. The Tulsa United logo was done leveraging the Tulsa Roughnecks identity and promoting them as an official affiliate. For Tulsa I created multiple logos featuring different iconic buildings on campus.

Soccer foundation logo design by jordan fretz
Soccer foundation logo design by jordan fretz

Greenville Eagles Soccer Badge Design

Embroidered soccer jerseys designed with the custom eagle shape. Both home and away jerseys used the same crest, but many times teams will request various layouts to have at least a light and dark version for this purpose.  

greenville eagles soccer logo design embroidered on jersey
greenville eagles soccer logo design embroidered on jersey

Ann Arbor Huron High School Soccer Logo Design

Various soccer crest designs done for Ann Arbor. They had the A/H mark already and wanted to include that in the crest with a river theme. Their official mascot is "The River Rat", yes!! One of the coolest mascots I've heard of. Anyway, it was fun to work on and the colors really gave it a nice look with the rope texture borders. 

high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz

Various custom sports logo designs for various soccer teams

Some layouts were used to sell as template crests which could be used to create a professional look at a less expensive price-point for clients. The other logos were done for various high schools, club teams and organizations.


Promotional Designs for

I created these designs to use in various print materials in promoting my custom soccer crest work. The layouts were done with various illustrations I had created for crests and I tweaked each one so the line weight, crown and strokes were different. I thought that really spoke to the custom sports logo designs I was trying to promote.