The plan is to update this page with some recent designs and options that weren't chosen, template designs and various self promotional projects. Currently soccer logos and crests are still the majority of requests, but I am excited about all the additional other sports logo requests also. From designing martial arts crests to gym floors, it's awesome to be able to do what I love for a living.

MULBERRY PANTHERS SOCCER CREST LAYOUTS / Next eleven crest unused version

In the mulberry soccer badge, the client liked the idea of using a quadrant style layout with stripes. Incorporating a custom drawn panther and the nail marks was a bit of challenge to include without making the overall layout too complex, but it was a fun challenge. The final Next Eleven soccer logo used a more bold title and had a few tweaks to it. They specifically liked the GPL soccer crest I had done in the past and I like how the shape of the crest really commands a presence.

mulberry soccer logo design
mulberry soccer badge design


When you think of the Minutemen, I think of the famous statue of the guy holding a long rifle. Pretty familiar image, but in this case we weren't going to include the logo and that means the hat would need to be a little more recognizable. I did the illustration combined from a couple references and the blue and red color scheme really says "patriot."

minutemen united sports logo
minutemen fc sports logo

Southern Coast Cup Soccer Tournament Logo / Enid Soccer Crest Design

coastal tournament crest design
coastal soccer tournament logo design
enid soccer logo
enid fc sports logo

Various Soccer and Basketball ACademy Logo Designs

basketball academy logo design option
Basketball Academy Logo Design option
Basketball Academy Logo Design option
Alpine Strikers soccer badge design
Alpine Strikers soccer badge design option
Soccer crest design
victory soccer logo

Honolulu galaxy soccer crest layout options  

Various island themed layout designs for a Honolulu team. Hit the mark with some and not with others. Fun to work on and do the tiki drawing specifically.

custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design
custom soccer logo design option for hawaii soccer club by jordan fretz design

High Point Academy Gym Floor

basketball center court logo design by jordan fretz

Various logos done for Universities, High Schools and club teams

Below are various designs for all different clients and I'm not going to call them all out, but I did custom vector drawing work fro Brandeis University crest and the Wellesley Rhino is still one of my favorite mascots and crests I've done. I think it's because I was able to use a more stylized ball and the text was simple enough to keep the layout really clean. For Boise City I drew a prominent city building and was able to sneak a subtle hill/mountain background component in there as well. I was happy with the way the green, blue and gray worked together and more importantly so was the client :). Corban University went in multiple directions before finalizing the layout and below were some of the original layouts.


El Dorado Hills Recreation soccer crests and Competition soccer crests

El Dorado Hills wanted to have 2 separate logos that would have the same style, but could be used for different programs. They have a recreational club and a competitive club and the identity needed to work for both. After a lot of options and finalizing how closely tied we wanted the brands, we landed on a round badge for the recreational side and a tall crest for the competitive side.


Aurora Borealis SC Crest design and branding for t-shirts and various materials


Aurora was the first city to have street lights (or some story like that) and they wanted to have street lights used in their branding. One of the funnest soccer branding projects I have gotten to work on. They are a semi-pro team with a lot of potential and I hope to work with them again in the future. They are part of the Premier League of America and I hope to do some more work with that organization at some point too.

custom semi professional soccer branding
custom semi professional soccer branding

Direct mail and promotional layouts created to promote

Thee layouts were sent to various pro, semi-pro and D1 programs in hopes of gaining new business. I got a call back from the New York Red Bulls and also was able to follow up with various prorams on possible future projects.


Eagleview Soccer logo/ Tulsa Roughnecks affiliate and Tulsa University unused crest option

The Eagleview client wanted a logo that would be simple, versatile and easily spotted as a professional group. They have top talent training there, top trainers flown in from Europe to provide instruction and affiliates with the Seattle Sounders players. It was fun to work on simple layouts and create an identity that could be used for their multi-level programs. The Tulsa United logo was done leveraging the Tulsa Roughnecks identity and promoting them as an official affiliate. For Tulsa I created multiple logos featuring different iconic buildings on campus.

Soccer foundation logo design by jordan fretz
Soccer foundation logo design by jordan fretz

Greenville Eagles Soccer Badge Design

Embroidered soccer jerseys designed with the custom eagle shape. Both home and away jerseys used the same crest, but many times teams will request various layouts to have at least a light and dark version for this purpose.  

greenville eagles soccer logo design embroidered on jersey
greenville eagles soccer logo design embroidered on jersey

Ann Arbor Huron High School Soccer Logo Design

Various soccer crest designs done for Ann Arbor. They had the A/H mark already and wanted to include that in the crest with a river theme. Their official mascot is "The River Rat", yes!! One of the coolest mascots I've heard of. Anyway, it was fun to work on and the colors really gave it a nice look with the rope texture borders. 

high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz
high school soccer team logo design by jordan fretz

Various custom sports logo designs for various soccer teams

Some layouts were used to sell as template crests which could be used to create a professional look at a less expensive price-point for clients. The other logos were done for various high schools, club teams and organizations.


Promotional Designs for

I created these designs to use in various print materials in promoting my custom soccer crest work. The layouts were done with various illustrations I had created for crests and I tweaked each one so the line weight, crown and strokes were different. I thought that really spoke to the custom sports logo designs I was trying to promote.